Brand Manifesto
In a world where businesses rise and fall with the tides of change, family businesses endure—not just because of capital, but because of conviction, character, and continuity.
At the heart of this resilience lies leadership. Not leadership driven by ego or short-term gain, but by a commitment to legacy—a deeper responsibility to lead with vision, values, and stewardship across generations.
This is where The Bragagni Method begins.
Founded by Professor Maurizio Bragagni, a global leader in business and governance, The Bragagni Method is a signature leadership programme designed exclusively for the unique challenges and strengths of family enterprises.
It blends rigorous academic thinking with real-world strategy, combining:
- Legacy planning with bold leadership
- Governance with compassion
- Succession with structure
- Innovation with identity
We believe:
- That family is not a weakness, but a powerful engine of vision
- That the best leaders are those who see themselves as stewards, not rulers
- That preparing the next generation isn’t an option—it’s a duty
- That a lasting legacy is not inherited, it is built
Our Purpose
To guide family business leaders—current and future—in developing the skills, mindset, and values to lead with integrity, courage, and continuity.
We exist to safeguard legacies, to empower the next generation, and to ensure that family enterprises remain forces for good in the world economy.
Who We Serve
- Founders and family business owners ready to pass the torch
- Heirs and next-generation leaders seeking to earn their place
- Advisors and directors who guide family firms
- Institutions teaching executive leadership, business ethics, or succession planning
- Anyone who believes that leadership is more than power—it’s responsibility
What We Offer
- A clear and repeatable leadership framework for family businesses
- Executive training, seminars, and online learning modules
- Stories, case studies, and tools grounded in experience
- A growing community of family business leaders who lead with legacy
The Bragagni Method
Because true leadership begins where the ego ends—and legacy begins.