Embrace adaptability advocates cable company CEO

Tratos UK CEO Dr Maurizio Bragagni, today (28th September) called upon the next generation of international business leaders to prepare better for the fourth industrial revolution.

Delivering the Opening Lesson for the Master in International Business at Deusto University in San Sebastian, Bilbao, Dr Bragagni spoke of international uncertainty, and the challenges companies face for innovation.

During his Lesson, Dr Bragagni highlighted the need for continuous investment in training and development to enable a smooth transition through the next industrial revolution.

Dr Bragagni said: “It is about being ready now to embrace what is coming. We must be thinking about today’s and future challenges and understand how we can successfully adapt to them. I believe it is important to have the courage and foresight to stop and start a new, where necessary.

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