I am thrilled to announce the Longest Tiramisù Project, an official Guinness World Record attempt scheduled for 25–26 April 2026 at Chelsea Old Town Hall, London.
The Longest Tiramisu Project might seem like just another big culinary challenge, trying to break a Guinness World Record. But if you really take a look, it turns out to be something much deeper: a celebration of culture, community, creativity and compassion, all carefully layered, just like the dessert.
This Guinness World Record attempt is happening at Chelsea Old Town Hall, a beautiful Victorian building on London’s famous King’s Road. This location is not just a setting; it’s a symbol of the project’s goal to bring people together in a shared civic and cultural experience.
At its core, the Longest Tiramisù Project is a community-driven initiative for charity. Crucially, the project channels its impact toward social good. Proceeds and awareness will support the Esharelife Foundation, a UK-based charity that aims to improve lives in disadvantaged communities worldwide through initiatives in education, health, food security and social welfare. This event encourages indulgence while remaining responsible, reminding audiences that even celebrations can lead to meaningful change.
The institutional backing behind the Longest Tiramisù Project emphasises its significance. Patronised by official bodies, it will be presented at both the Italian and UK Parliaments, demonstrating strong bilateral support and recognition. A press conference at the Italian Cultural Institute followed by a standing dinner at the Italian Embassy in London, attended by Maestro Iginio Massari and representatives of Italian and British institutions, solidifies the project’s place at the crossroads of diplomacy, culture and excellence.
In an era dominated by spectacle, the Longest Tiramisù Project offers a refreshing counterpoint. It demonstrates that a world record transcends mere headlines; it can unite nations, nurture young talent, inspire art and foster solidarity. Like the dessert it celebrates, this project thrives on balance: tradition and innovation, pleasure and purpose, scale and soul.
The Longest Tiramisù isn’t just about the dessert’s reach; it’s about the community’s potential when united for a greater cause!
I cordially invite you to be part of this project.